In 2010, mobile advertising saw a staggering 116% year on year growth. This values the UK market annually at £83 million per year*.
Whether it is about having an App, your own mobile website or running adverts on mobile phones, mobile has become critical and as with all these things, assuming it is done correctly, can be hugely effective.
Educate offers a range of services, from very advanced and targeted display advertising through to engaging push messaging and targeted engagement campaigns. We also provide App and mobile website build services.
Not only does the BBC have an enormous and valuable presence online, it also has an incredible coverage on BBC Mobile sites.
Educate and the BBC are able to target mobile advertising geographically to ensure that your campaign is seen on all handsets, directly to your target market. This enables us to very accurately reach your target market, where ever they are accessing the site to generate incredibly high response rates.
Mobile has seen substantial growth but with the demographic audiences that universities and colleges need to target, it is critically important. Internationally however, it is not just how information is absorbed that requires a presence on mobile, it is important for a number of different reasons. When it comes to countries that have varied and less reliable infrastructures, mobile is the main source of information. As such, it provides a relevant and direct route to key audiences, who often rely on their mobiles.
Our Account Managers either run BBC mobile campaigns as part of a larger campaign or as a standalone campaign (which is becoming increasingly common) and the BBC mobile campaigns have, and continue to be, hugely successful.
As well as access to this actractive audience, we can also provide clients with a custom built landing page that we can host. Included in this can be images, text, logos as well as a data capture field. Therefore, you can use this high impact display to also collect information and data of interested applicants, fair registrations of potential students.
Orange Shots in India
Orange have partnered with Aircel to bring their permission based messaging service to India. This enables you to engage with Orange’s (AIRCEL’s) 1.5 Million strong database in India. The audience have been profiled to form a pre-selected data pool of people who have said they want to study in the UK in 2012.
Your University can target this audience with either SMS/MMS messages with click through to a WAP data capture page, generating leads ready for you to convert. Due to the interactive nature of this product and the relevance of the audience it achieves unrivalled response rates – 10% average CTR of which 20% of those go on to fill in the data capture page.
App and Mobile site development
Here at Educate we very much understand the importance of mobile. This is not only due to the growth and development of mobile as a platform but also due to its relevance within our core demographics. We were in fact one of the first organisations in the UK to offer engagement push messaging to the market place, so we certainly know how to make it work.
Educate now offers our clients a range of mobile development products. We can build banners for mobile display campaigns, build landing pages for your mobile campaigns to ensure you get the maximum ROI, as well as building very clever mobile sites and Apps. The range is almost limitless so depending on what you are looking to do, our Account Managers can talk you through the options available and ensure that you not only have a presence on mobile – but you have the most relevant and powerful presence!
*IAB/PWC Online Adspend, Full Year 2010, March 2011